Nepal Tourism Year 2011
On October 25, 2008 the Government of Nepal decided to organize a national campaign called the "Nepal Tourism Year 2011". The campaign is an effort to promote Nepal as a tourist destination. The government anticipates receiving at least one million tourists by the year 2011. Also, the government plans to expand Nepal's tourism industry so, it consistently receives high number of tourists. The declaration of the tourism year was made after consulting with the private sector, tourism entrepreneurs and media partners.
The Nepal Tourism Year 2011 will officially commence on February 26, 2010 in a program organized at Tundikhel in Kathmandu, Nepal. Promotion of the Nepal Tourism Year includes the geographical, cultural, biological and religious diversity of Nepal. The main highlights of the tourism year seem to be trekking, adventurous sports, mountain expeditions and wildlife safari. Hotels and other tourist facilities are improvising themselves for the tourism year. Many international airlines have also begun international flights to Tribhuwan International Airport, the only international airport in Nepal.
The first tourists Nepal received were the mid-20th century hippies like Jimmy Hendrix. Since, then, Nepal has become quite popular as a tourist destination. Most tourists, who visit Nepal, have fallen in love with the peoples’ hospitable culture. Tourism-concerned industries are pressurizing the government to improve services for tourists.
Out of the world’s ten tallest mountains, eight, including the world’s tallest Mt. Everest, lie in Nepal. Popular trekking routes have been developed around these mountains such as the Annapurna Trekking route. Also, many tourists also prefer to trek to the Everest base camp.
One new concept the Nepali tourism industry seems to be adopting for the Tourism Year of 2011 is that of ‘luxury travel’. Existing hotels are turning into star hotels and new luxury hotels are popping up. Spas, resorts and other luxury services are also being embraced by Nepalese entrepreneurs in excitement of the tourism year.
Nepal is going through its peace process after its 10 year long civil war. The political leaders have envisioned “Nepal Tourism Year” as a part of their plan in bringing about rapid economic expansion. This mega event in the Nepalese tourism sector is an attempt to harness the tremendous possibilities of tourism in Nepal.
Also, the declaration of tourism year has tried to incorporate the expertise and dynamicity of the government, private sector, organizations (like Nepal Tourism Board) and so on. The networks of Non-Residents Nepalese have also been mobilized in promoting tourism. Various other promotional campaigns have also been organized in order to promote the Tourism Year itself.